What am I wearing to Britmums live? As a rule, I shy away from ‘what I’m wearing posts’. They set in motion various worries. I scrutinise my wardrobe critically. Start comparing and contrasting in a way that triggers unsuccessful shopping trips and a whole heap of frustration.
TKMaxx stepped in and offered to dress myself and my fellow butterflies for Britmums Live. This weekend I will be trying to exude welcomeness and I will be rocking a couple of new outfits.
So to introduce myself:
Hello it’s Gemma!
Find me here and on twitter spotting a similar @helloitsgemma
I am 5.9″ (average height)
My hair is dark with a rather fake red hue to it.
My eyes are a pond green.
Dislikes: The tabloid press. Ronald McDonald. Brown fizzy drinks. Coffee.
Likes: Glossy magazines. Meeting people. Cake. Tea. French Films. Sunshine. Northern Spain.
One random fact: I have an appalling memory.
I also enjoy shopping, my shopping preferences tend to be simply laid out and coordinated stores. I guess I am a lazy shopper. I met up with co-Butterfly Penny from the Alexander Residence and we spent a morning at TKMaxx. Shopping at TKMaxx initially seemed a little overwhelming. The store, while well-lit and spacious, presents the shopper with a collection of labels and designs pulled together under size. TK Maxx poses the challenge of really shopping; searching the racks and appraising each item, I found that tempted me out of my comfort zone a little.
Outfit No. 1 (note: we are working ‘bored model’ poses).
This dress has been described as a “Noel Coward style housecoat”. This is me stepping out of my comfort zone. Whilst Penny looked sagely on, I think I tried it on four times before deciding it was a ‘Yes’.
It is a ‘Clements Ribeiro’ dress, a bargain at £29.99 from an original *coughs* £214.00.
Outfit 2. (this time I went for ‘just leaning against the wall casually having my photo taken’ type pose)
I am a big fan of skinny jeans, however I do like a more comfy pair for afternoons at the park, trips to the supermarket, hang over days (which *may* be Saturday at Britmums Live). These are, super comfortable, Fat Face stretch straight legs jeans. I like the deep indigo blue. £16.99 from original £45. Also within my TK Maxx budget I picked up a top and shoes. The pink and black spotted top, I hope, dresses the jeans up a touch. The shoes are by ‘Simple’ have an eco ethos and a espadrille feel. I can see myself wearing these across the summer.
I *may* also have picked up a ‘John Smedley’ merino wool cardigan, at £34.99 from £140 it was rude not to.
So what do you think of my choices? Now you know exactly what to look for please come say hello!
See you at Britmums Live.
TKMaxx provided a budget. The choices, words and opinions are all my own.











I love ‘em and am so glad you went for that fab dress!
Ahh thank you. Am hoping I am brave enough to wear it on Friday!
Well I can’t miss you now can I? Both outfits look fab! I’m going to be looking rather boring in jeans and a stripy t-shirt!
I love stripey tops. Not boring. Stylish.
ooh love them! Must do my post too – not posing though, you get outfits on hangers!
Oh come on Clare – I’m expect a vlog in which you sway across your living room in the style of a cat walk model!
Ooooh, fab and fab! Those shoes look super comfy. I’m going dress on the Friday – so out of my comfort zone – and back to jeans and top on Saturday – much more me! I will be looking for you at the butterflies thingy x Again – how damn cute is your little lad?!!
At the event every style and look will be covered. Whatever you wear will work. But, I’m with you – I think Friday is for dresses and Saturday comfort.
Now, if I looked as good as you in clothes do you think TKMaxx would have dressed me?
Hello! You?? Mrs super stylish! Fab woman.
Yes, they would. X
Fashionista suits you darling – you look fab! I, by contrast, shall be wearing a sickly shade of ‘I so wish I could be at BritMums Live’ green this weekend. Have a good one (as if you need to be told!) MWAH!
That green doesn’t suit you. So wish you were coming too
Ha ha. I will be in green too! Bibsey has recently turned into a fairy. Perhaps she could magic Mary and me to BritMums Live Cinderella style without anyone noticing. Have fun and have one for me! xxx
maybe we should do a mini Britmums Live in Madrid – no sessions just a session. Would anyone sponsor us?
You should defo turn fashion blogger. I love the outfits, but even more so I love the poses!
If someone wants to supply me with a stream of outfits – I’m up for it!
Like the dress, it’s nice. But absolutely love the jeans and top.
I think the jeans and top are more me! but sometimes it’s good to step out of your comfort zone – hence the dress.
GREAT outfits! I cannot wait for the weekend!
Yay! me too.
Great outfits Gemma! Looks like you both had a fun morning
Am now critically evaluating my wardrobe and fearing I shall make a BML faux pas. Having read their latest email I’m torn between the Mayfair “mind your own damn business, you’ll see what I’m wearing when I arrive” and the Mum “I’ll probably just end up in bloody leggings again” *sighs and has an existential crisis* Is it too late for gin? Hope to meet you on the day.
Leggings sounds good. See you on Friday!!
Oh a personal shopper to poke through the rails of clothes sounds great – will definitely look out for you and your great outfits! See you Friday.
See you Friday. I think in this dress I will be fairly visible!
Fab choices, love the dress! Now is Noo yawning or saying wow?!!! The shoes look comfy a must (not like the ones I wore to blog camp Bristol brought for comfort and left me rocking with a rather embarrassing and huge blood stain on my heel grrr!!!)
Have a fantastic time
Thank you. The shoes are comfy. He is bored I’m afraid!
You look AMAZING in the Noel Coward housecoat. I love it. See you tomorrow!!!! x
thank you in a millions ways for the Noel Coward housecoat!
G to the O to the R to the… Ah you know what I’m spelling. Gorgeous dahhhling! Looking forward to seeing you again. Hope you’ll make me giggle as much as you did at Cybher!
They’re all lovely!! See you there!!
BTW, I think you have a new career ahead in “honest modelling”…
Lovely! Particularly like the shoes, in fact the second outfit is cool from top to bottom – love it. As Simon Cowell might say, “you totally nailed it!” – hope to see you at BritMums (that’s me saying that, not Simon…) x
I adore the dress and have a similar one from French Connection. The colours are fab on you – better than on myself
Thank you! I now officially love this dress!
Fab choices Gemma. I thought your dress was the nicest in the whole room (of 500+ people). You looked beautiful x
It was fantastic to meet you – you looked amazing, as cool and beautiful as I’d imagined. Thank you for your kind words.